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Previous Events
November 9, 2011
Entering New Markets: China
- Staffing
- Marketing
- Localization
Mike Isch, Global Oil & Gas Market Manager, Eaton Corporation will speak about the challenges and rewards of entering new overseas markets, focusing on his experience in China.
Mike Isch works in Eaton Corporation's Filtration Division and has more than 20 years experience in engineering, manufacturing, product development, sales and marketing. At Dover and later at Eaton Corporation Mike has been doing business internationally for over 15 years. His experiences include setting-up offices in China, India & the Middle East. Mike's staff is made up of global sales and marketing professionals stationed in key areas of the world. The oil and gas team manages global projects throughout the world that are engineered, manufactured and installed in multiple regions.
Eaton Filtration is a global supplier of filtration systems for many market segments, and has global sales, engineering and manufacturing facilities. The oil and gas segment focuses on the downstream or refining segments. The business is split between standard products and highly customized major capital equipment. Key customers include major international oil companies IOCL, Saudi Aramco, CNPC, Petrobras, BP, Chevron, and more.
www.eaton.com
October 12, 2011
Global Expansion and International Branding
- Collaboration with Repkon
- Launching a Global Brand
Tom Budd, Marketing Manager, Hess Industries (Niles, MI) will briefly present the history and early entry into international global markets and expand on how Hess formed its collaboration with Repkon (Istanbul, Turkey). The strategic alliance of the two companies is called “Metal Smart.”
Tom Budd has been working for Hess Industries, a manufacturer and leader in metalforming solutions, for the past seven years, with the last three months transitioning into the Marketing Manager position. In his prior position with Hess, Tom served as Regional Sales Manager for the Northeast North America and Eastern Canada markets and has traveled extensively throughout Europe and China.
Hess’ customers include major U.S. companies, as well as companies in Argentina, Brazil, Canada, Czech Republic, France, Germany, Great Britain, India, Japan, Mexico, People's Republic of China, South Africa, South Korea, Taiwan, and other countries.
Hess is leader in the design, development and manufacturing of technologically-advanced metalforming solutions, Hess Industries has earned a reputation for producing world-class machines. Hess is specifically recognized worldwide for its expertise in wheel manufacturing technology, and is considered one of the world’s largest suppliers of wheel manufacturing equipment and production lines on a global basis.
www.hessindustries.com
Heather Isch, Vice President, LKF Marketing will review the “Metal Smart” marketing strategy that forms the basis of Hess ‘collaboration with Repkon, a metal forming company. Her presentation will include the launch of “Metal Smart” in a public announcement and campaign that was kicked off in July.
Heather Isch has been with LKF for 13 years and heads the agency’s web team. She has 20+ years of marketing experience with expertise in strategic planning, branding development, sales channel strategy, web development, e-commerce, social media, and direct marketing.
She works with a wide array of clients from manufacturing, economic development, real estate, construction, non-profits, and more.
LKF Marketing is a full-service marketing communications agency located in Kalamazoo, Michigan. Its experience, creativity, and innovative thinking help customers create results-driven branding and marketing strategies, including websites, direct mail, branding, media buying, strategic planning and more.
www.lkfmarketing.com
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